Friday, March 19, 2010

April 6 Meet: Barbara Nelson, Pragmatic Marketing

Barbara Nelson's talk is entitled "The Role of Product Management When Development Goes Agile." With more than 20 years of experience in the software industry, Barbara Nelson is an evangelist for market-driven products and has been an instructor for Pragmatic Marketing since 2000.

Prior to joining Pragmatic Marketing, Barbara served in product management and marketing positions for an enterprise accounting and finance software company, launching several products following the Pragmatic Marketing Framework. As vice president of product marketing, she worked closely with product managers, marketers and developers, showing the value of using market facts over opinions. She attributes her success to actively listening to the market, building products people want to buy.

Pragmatic Marketing's "Framework" is claimed to be the worldwide standard for successful product management. It defines the roles and responsibilities for 60,000 product management and marketing professionals at 5,000 companies in 23 countries.

If you are unfamiliar with the training and certification Pragmatic Marketing offers, this is an excellent opportunity to gain information.

The meeting is Tuesday, April 6, 2010, 6:00 PM

Kelley Blue Book
Aston Martin Conference Room
217 Technology
Irvine, CA 92618

Food will again be provided starting at 5:30 courtesy of Technisource.

The meeting will be posted as a LinkedIn event. Please RSVP there so we have a headcount for meeting preparation.

You can download this single sheet flyer. Print and hand out to invite others or post locally.

You can connect with Barbara:


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